The ClickZ Network hopes to provide fresh information, viewpoints, and experiences every business day from the people in the trenches of the Internet marketing and advertising industry. We usually have a complete stable of writers for our columns.
Occasionally, we have openings for regular columnists who can commit to a weekly or biweekly schedule (sorry, but we don't publish "one-off" contributions). If you have a unique perspective, we encourage you to submit a sample column so we may evaluate whether you'd be a good fit for such a position when it opens up.
What we're looking for -- simply put -- are Internet marketing war stories. Told in the first person. Real situations you or your company encountered. You succeeded or you failed. You learned something of value you are now conveying to others.
ClickZ Experts columns are written by interactive marketing practitioners with whom we have a direct editorial relationship. Advice to public relations professionals: While you're an important resource, we strongly recommend potential contributors contact us personally.
A column may be about some design changes made to an ad that improved or diminished its productivity. It could be about a particularly successful campaign that brought in lots of new business. It could be about insights you made upon a thorough examination of your server logs. It could be about ad buys you have made or site publishers you have encountered who got it or were out of it. Maybe a new direction you are taking with Web advertising that would interest readers. The best topic to discuss is a burning issue on your desk now.
So, as they say in therapy, speak from the "I." Tell this audience the truth -- the unvarnished truth (though you don't need to mention names). The authenticity will ring through loud and clear. And speak with passion. If it ticks you off or exhilarates you -- all the better! That's where you connect with our readers.
Please include a brief bio, URL, e-mail, and snail mail address. Your company, title, and phone number are, of course, valuable as well.
We look forward to hearing your ideas.