E-Mail Reference

E-mail -- the Internet's most powerful application -- is now a dominant application for interactive marketing.

E-mail changed communications. It sells, promotes, brands, informs, reminds, and creates buzz. It's one of the most cost-effective of all marketing media.

The better it works, the more complicated e-mail marketing gets. Permission -- do you have it? Where can you get good lists? What's the best creative? How can you see it? (It might not be in your inbox.) E-mail can nourish customer relationships -- can it generate new leads? When it's working, do you know how well it's working? How do you calculate the ROI of a campaign?

ClickZ covers e-mail marketing daily. E-Mail Reference organizes thousands of columns' worth of e-mail wisdom into a resource you can use right now. Whether you are just getting started and need to learn e-mail basics; need a vendor; want to publish a newsletter; or want to measure the success of your campaign, everything you need is here.

If you can't find what you want, let us know. ClickZ's columnists are practitioners, not journalists. Chances are, they've got a from-the-trenches story that addresses your own needs.

E-Mail Reference


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