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One Third of Europeans Interested in Mobile Marketing - Nov 17, 2008
The Mobile Marketing Association released its 2008 Annual Global Mobile Attitude and Usage Survey, and discussed new mobile ad guidelines.

Execs & Accounts UK & EU: GoViral, ITV, Microsoft - Nov 17, 2008
GoViral Names First U.K. MD; ITV's Makes Cameron Permanent; Microsoft Grabs Highfield

U.K. Government Favors Online Ad Industry Self-Regulation - Nov 14, 2008
The U.K. secretary of state for culture, media and sport, said yesterday he was in favor of the online ad industry self-regulation, specifically in relation to behavioral targeting.

Virgin Media Gets Cold Feet over Phorm - Nov 13, 2008
UPDATE: British ISP Virgin Media is the latest firm to signal hesitation over enabling behavioral ad targeting.

Yang Upbeat About Online Ad Industry Prospects - Nov 13, 2008
Yahoo's CEO predicted growth in performance-based ads, and suggested the current climate could delay the adoption of newer ad platforms.

Microsoft Appoints Ex-BBC Man as U.K. Director - Nov 11, 2008
Microsoft snapped up BBC's new media head Ashley Highfield for growing its online ad operations, sales, marketing, and other businesses in the U.K.

Execs & Accounts UK & EU: IAB U.K., MySpace, Foviance - Nov 10, 2008
IAB U.K. hires Mew for mobile; Foviance buys Applied Insights; Myspace gets new European COO

Publicis Looks to Digital to Weather Financial Storm - Oct 28, 2008
Digital revenues, poised to comprise 25 percent of the firm's total revenues by 2010, are softening the blow.

Execs & Accounts UK & EU: News International, Rapp, Condé Nast - Oct 27, 2008
News Int'l Shifts Sales Team; Rapp Grabs Agency.com's Marsh; HMDG and Vizeum Get Condé Gig

Google's Russian Deal Blocked by Regulators - Oct 23, 2008
Russian regulatory body the Federal Anti-monopoly Service has refused to let Google acquire ad agency ZAO Begun in a proposed $140 million deal.

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