'In An Absolut World' Hits Its Stride - Sep 10, 2008 A year after it ditched its famous bottle campaign, Absolut's new marketing message finds its footing in a variety of media.
Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008 It didn't work for Microsoft, but Wal-Mart is going to give Craigslist's free listings approach a try. Meanwhile, advertisers sit on the sidelines, waiting for dominant sites to emerge.
Inside MySpace's War on Marketing Abuse - May 29, 2008 The world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you might think.
Gore's 'We' Campaign to Pack Digital Wallop - Apr 24, 2008 America's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire?
The Making of MainStreet.com - Apr 3, 2008 The writers' strike drove bored comedy scribes to support the launch of MainStreet.com. The unusual new gossip and finance site from TheStreet.com was conceived to capitalize on celebrity and news-related searches.