Experts - Paid Search Strategies

Advice and opinions, by and for marketers

Paid inclusion. Paid placement. Paid listings. Sponsored links. Keyword bidding. Cost per click. Pay per click. Contextual search. Paid search is relatively light on a marketing budget -- but it's always important to spend wisely. Here's how.

Kevin Lee
Kevin
Lee

Google AdSense: Tips for Success

How working in the Google content network differs from working in a search campaign. Nov 14, 2008

Google's Ever-Evolving Quality Score

The changes make the formula a little more fair to everyone. Nov 7, 2008

Where's the Creativity in SEM?

Don't be a PPC drone. Here are four ways that search marketers can use the right side of their brains. Oct 31, 2008

Organic Search Results vs. PPC: The Black Hat Wars

In paid search, the exact opposite occurs: marketers are rewarded for enhancing relevancy -- not degrading it. That's not the case with SEO. Oct 24, 2008

Organic Search Results vs. PPC: The Relevance Wars

For local searches, do paid listings provide more relevant results than SEO? First of a two-part series. Oct 17, 2008
Paid Search Strategies Archive More Paid Search Strategies Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

How to Maximize Site Performance for the Holidays - Nov 18, 2008

Ad:tech NY 2008: Social Media Wins Exposure - Nov 18, 2008

Developing a Human Asset Strategy - Nov 18, 2008

ClickZ News Headlines

October E-Commerce Numbers Paint Dire Picture for Holidays - Nov 19, 2008

European IABs See Opportunity in 2009 Despite Hurdles - Nov 19, 2008

Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit - Nov 19, 2008

Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered - Nov 19, 2008

ClickZ Stat Headlines

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

Consumers Want to Pay Now for Online Purchases, Not Later - Nov 11, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008