Experts - Search Engine Marketing

Advice and opinions, by and for marketers

Search engine marketing is both an art and a science. Its goal is to optimize a site's ability to be found on Internet search engines and directories by employing relevant keywords, key phrases, and design. This column will help you understand the basics of optimizing your site for better positioning in search databases and will update you on search industry trends.

P.J. Fusco
P.J.
Fusco
Erik Dafforn
Erik
Dafforn
Mike Grehan
Mike
Grehan

Tactical Link Building: Reliable Directories - Aug 27, 2008

Developing good backlinks is an essential part of any successful SEO strategy.

Google Keyword Tool Offers Insight for Search Marketers - Aug 20, 2008

Google Insights for Search puts a dent in the keyword analytics industry.

SEO Toolbox Tips - Aug 13, 2008

What information is important to your natural search knowledge base? Here are a few places to check out.

Always Be Testing - Aug 11, 2008

Google Website Optimizer may be free, but not every online marketer has the skill to use it. A new book opens up the Web site testing world to a wider audience.

Diagnosing Search Issues from the Query Box, Part 2 - Aug 6, 2008

Additional ways to use query operators to gauge your site's presence.
Archive

ClickZ Yesterday

Five Tips for Building Better Segments - Aug 27, 2008

Tactical Link Building: Reliable Directories - Aug 27, 2008

New Kid on the Behavioral Targeting Block - Aug 27, 2008

Podcasting: Get Your Message Heard - Aug 27, 2008

ClickZ News Headlines

For Russian-Born Entrepreneur, a Steady Climb to Prominence in Search - Aug 28, 2008

Microsoft Promotes Live Search in a Big Way - Aug 28, 2008

Execs & Accounts: Compete, Coremetrics, AbsoluteROI - Aug 28, 2008

Execs & Accounts: IPG Emerging Media Lab, Sometrics - Aug 27, 2008

ClickZ Stat Headlines

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

Top 10 Search Terms in 10 Categories, July 2008 - Aug 15, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008