Experts - Digital Game Advertising

Advice and opinions, by and for marketers

Casual games, massively multiplayer games, advergames, virtual worlds. How can marketers win when they play the digital advertising game? What are the best practices? The demographics? Which brands are racking up the most points? In this column, we'll keep score.

Matt Story
Matt
Story
Kevin Carney
Kevin
Carney

Downloadable Content: More Game for Their Buck

As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product details. Nov 17, 2008

Online Games Redefine Gaming

As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Nov 10, 2008

Video Games Can Be Music to a Marketer's Ears

Who knew so many people wanted to use fake instruments to make virtual music? Nov 3, 2008

This Is Your Brain on Games

How digital game advertising reaches receptive minds. Oct 27, 2008

Leverage the Hype before a Video Game's Release

Five innovative ways that video game franchises are building buzz online and offline. Oct 20, 2008
Digital Game Advertising Archive More Digital Game Advertising Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

How to Maximize Site Performance for the Holidays - Nov 18, 2008

Ad:tech NY 2008: Social Media Wins Exposure - Nov 18, 2008

Developing a Human Asset Strategy - Nov 18, 2008

ClickZ News Headlines

October E-Commerce Numbers Paint Dire Picture for Holidays - Nov 19, 2008

European IABs See Opportunity in 2009 Despite Hurdles - Nov 19, 2008

Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit - Nov 19, 2008

Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered - Nov 19, 2008

ClickZ Stat Headlines

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

Consumers Want to Pay Now for Online Purchases, Not Later - Nov 11, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008