Experts - Behavioral Marketing

Advice and opinions, by and for marketers

Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Three intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.

New Kid on the Behavioral Targeting Block

A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix.

We Need a New Scorecard

The behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to ask?

It's Not You, It's Me

How behavioral targeting has failed at the information game.

Hearing out Behavioral Marketing's Critics

As technology becomes more refined, how will marketers and vendors address consumer concerns about privacy?

Behavioral Targeting Gets Political: Campaign Targeting

Is there a place for behavioral targeting in the political arena?
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