Experts - Agency Media Strategies

Advice and opinions, by and for marketers

Here's an eclectic view of media planning. Topics covered include negotiated pricing, how to use extra inventory, the wisdom of targeting, campaign optimization, and maximizing the client-agency relationship. A fresh POV that yields tactical strategies as they unfold in the fast-changing online media planning space.

Hollis Thomases
Hollis
Thomases
Harry Gold
Harry
Gold

Regional Publishers Must Grow Ad Dollars - Aug 26, 2008

While regional media continue to figure out how to better monetize the Web, they must find better ways to reach their buyers.

Seven Ways to Advertise on Facebook - Aug 19, 2008

A media planner's guide to paid advertising opportunities on the social media network.

Online Event Advertising - Aug 12, 2008

While your next event may not be as massive as the Beijing Olympics, follow some of these tips and your event will certainly be a winner

How to Optimize an Ad Campaign on the Fly - Aug 5, 2008

Tips for making real-time decisions -- and getting personal with your campaign and its team.

Keeping Track of Tracking Services - Jul 29, 2008

A look at some tools to monitor reputation, track competitors' paid search campaigns, and more.
Archive

ClickZ Yesterday

Five Tips for Building Better Segments - Aug 27, 2008

Tactical Link Building: Reliable Directories - Aug 27, 2008

New Kid on the Behavioral Targeting Block - Aug 27, 2008

Podcasting: Get Your Message Heard - Aug 27, 2008

ClickZ News Headlines

For Russian-Born Entrepreneur, a Steady Climb to Prominence in Search - Aug 28, 2008

Microsoft Promotes Live Search in a Big Way - Aug 28, 2008

Execs & Accounts: Compete, Coremetrics, AbsoluteROI - Aug 28, 2008

Execs & Accounts: IPG Emerging Media Lab, Sometrics - Aug 27, 2008

ClickZ Stat Headlines

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

Top 10 Search Terms in 10 Categories, July 2008 - Aug 15, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008