Experts - E-mail Marketing Optimization

Advice and opinions, by and for marketers

What tools do you use to measure the effectiveness of your e-mail campaigns? Learn real-world methods for tracking, analyzing, and optimizing e-mail campaigns to get the highest return on your investment. Al Di Guido and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using e-mail intelligently and strategically.

Al DiGuido
Al
DiGuido
Derek Harding
Derek
Harding

Five Ways to Leverage E-mail in a Down Economy

A customer analytics program for e-mail campaigns can unlock revenue. Nov 13, 2008

Do the Right Thing in an E-mail Marketing Campaign

Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Oct 30, 2008

No Country for Old E-Mail Thinking

The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Oct 16, 2008

E-Mail Marketing History Lessons

The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Oct 2, 2008

Make E-Mail Pull Its Holiday Weight

Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Sep 18, 2008
3611181 Archive More E-Mail Marketing Optimization Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

How to Maximize Site Performance for the Holidays - Nov 18, 2008

Ad:tech NY 2008: Social Media Wins Exposure - Nov 18, 2008

Developing a Human Asset Strategy - Nov 18, 2008

ClickZ News Headlines

October E-Commerce Numbers Paint Dire Picture for Holidays - Nov 19, 2008

European IABs See Opportunity in 2009 Despite Hurdles - Nov 19, 2008

Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit - Nov 19, 2008

Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered - Nov 19, 2008

ClickZ Stat Headlines

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

Consumers Want to Pay Now for Online Purchases, Not Later - Nov 11, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008