Experts - ROI Marketing

Advice and opinions, by and for marketers

Efforts in interactive design, development, and strategy are diluted tremendously -- even fatally -- by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

Jack Aaronson
Jack
Aaronson
Bryan Eisenberg
Bryan
Eisenberg

Quick Fixes You Can Make Before the Holidays

Here's the final polish to make your robust Web site that much better at converting holiday browsers into buyers. Nov 14, 2008

Understanding and Aligning the Value of Social Media

An example of social media's power to reach and engage people -- on their terms, not yours. Nov 7, 2008

A Tool to Help Planning for Next Year

Consider this approach to vetting new digital marketing ideas based on business goals, technical complexity, and ROI. Oct 31, 2008

Attaching a Dollar Value to Marketing Efficiencies

Why tying efficiencies to dollars becomes important during an economic downturn. Oct 24, 2008

Heat Maps: Clicking More Than Links

A tool helps digital marketers track clicks on a Web page, so site shortcomings can be shored up. Oct 17, 2008
3611107 Archive More ROI Marketing Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

How to Maximize Site Performance for the Holidays - Nov 18, 2008

Ad:tech NY 2008: Social Media Wins Exposure - Nov 18, 2008

Developing a Human Asset Strategy - Nov 18, 2008

ClickZ News Headlines

October E-Commerce Numbers Paint Dire Picture for Holidays - Nov 19, 2008

European IABs See Opportunity in 2009 Despite Hurdles - Nov 19, 2008

Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit - Nov 19, 2008

Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered - Nov 19, 2008

ClickZ Stat Headlines

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

Consumers Want to Pay Now for Online Purchases, Not Later - Nov 11, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008