Experts - E-Marketing Strategies

Advice and opinions, by and for marketers

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry -- an expert perspective. That's what this column shares.

Dave Evans
Dave
Evans

Participating in the Visible Backchannel

Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. Nov 19, 2008

Where to Get a Social Media Education

Easy ways to get into social media faster than you thought possible and to make face-to-face connections. Nov 5, 2008

Increasing Digital Performance

Emerging digital channels are defining the next round of brand winners. Oct 22, 2008

Social Media: More Sought After Than Sex

An invitation to a very happening party. Are you ready to swing? Oct 8, 2008

Why Johnny Won't Buy Your Ad

How the social Web enforces truth in advertising. Sep 24, 2008
E-Marketing Strategies Archive More E-Marketing Strategies Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

How to Maximize Site Performance for the Holidays - Nov 18, 2008

Ad:tech NY 2008: Social Media Wins Exposure - Nov 18, 2008

Developing a Human Asset Strategy - Nov 18, 2008

ClickZ News Headlines

October E-Commerce Numbers Paint Dire Picture for Holidays - Nov 19, 2008

European IABs See Opportunity in 2009 Despite Hurdles - Nov 19, 2008

Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit - Nov 19, 2008

Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered - Nov 19, 2008

ClickZ Stat Headlines

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

Consumers Want to Pay Now for Online Purchases, Not Later - Nov 11, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008