Experts - Mobile Marketing

Advice and opinions, by and for marketers

Mobile's no longer marginal, nor is it just limited to cell phones, which have achieved near-ubiquitous penetration levels worldwide. Mobile now includes everything from SMS to podcasting and video-on-the-go. What are the best tactics for marketing to consumers on very small, and very personal, devices? How do you sort out the tangle of technology formats, carriers, standards and a whole new lexicon of jargon? How do you even start a mobile marketing campaign? This is where you'll learn all.

Courtney Acuff
Courtney
Acuff

Shifting Sands in the Mobile Marketing Arena

Three developments that should be on the radar of digital advertising executives. Nov 13, 2008

Unofficial Review: Android Fanboy

A self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. Oct 30, 2008

Utilize Mobile Ads Right

WAP ad banner buys only make strategic sense when the full user experience is taken into consideration before the impressions are secured. Oct 16, 2008

When a Map is No Longer Just a Map

Visa's plans to use location-based technology on Google's mobile operating system could game changing for marketers and consumers alike. Oct 2, 2008

Bringing Voice, Data Together

It no longer makes sense to have one program devoted to mobile voice services and a second for data. Sep 18, 2008
Mobile Marketing Archive More Mobile Marketing Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

How to Maximize Site Performance for the Holidays - Nov 18, 2008

Ad:tech NY 2008: Social Media Wins Exposure - Nov 18, 2008

Developing a Human Asset Strategy - Nov 18, 2008

ClickZ News Headlines

October E-Commerce Numbers Paint Dire Picture for Holidays - Nov 19, 2008

European IABs See Opportunity in 2009 Despite Hurdles - Nov 19, 2008

Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit - Nov 19, 2008

Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered - Nov 19, 2008

ClickZ Stat Headlines

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

Consumers Want to Pay Now for Online Purchases, Not Later - Nov 11, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008