Monday - November 17, 2008
» Digital Game Advertising
Downloadable Content: More Game for Their Buck
Written by Matt Story
As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product details.
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» Search Results
Winning Marketing Tactics in an Uncertain Economy
Written by Mike Grehan
Web site investments to make to optimize your search engine marketing initiatives. First in a series.
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» Using Ad Technology
Ad Serving 101, Revised
Written by Eric Picard
Time for an update to the introductory course.
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» E-Mail Marketing
Marketing to Third-Party E-mail Lists, Part 1
Written by Jeanne Jennings
Third-party e-mail lists are getting cheaper and their CTR is increasing. Reading a rate card and a sample order. Part one of a series.
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Tuesday - November 18, 2008
» Analyzing Customer Data
How to Maximize Site Performance for the Holidays
Written by Jason Burby
Here are some last-minute ways to prime a retail Web site.
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» CMO
Developing a Human Asset Strategy
Written by Gary Stein
Four ways to grow the value of a customer database. Here are some lessons from Barack Obama's campaign.
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» Online Video Advertising
Digital Entertainment, Meet Mom
Written by Christine Beardsell
A digital entertainment company strikes a partnership with Target to launch Momversation.com.
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» Agency Media Strategies
Ad:tech NY 2008: Social Media Wins Exposure
Written by Hollis Thomases
A conference about online advertising offers some other interesting trends. A round up.
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Wednesday - November 19, 2008
» E-Mail Delivery
Desperation Marketing Courts E-mail Hell
Written by Stefan Pollard
Why e-mail marketing managers should not send e-mail to the living dead, plus other bad practices to avoid.
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» E-Marketing Strategies
Participating in the Visible Backchannel
Written by Dave Evans
Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist.
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» Search Engine Marketing
Goal-Oriented Content Optimization
Written by P.J. Fusco
Content optimization is a time-honored strategy for attaining and maintaining top performance in the search engines. Here are some goals to set.
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» Behavioral Marketing
Integrating Behavioral Into TV, Web, and Mobile Campaigns
Written by Vicky Chen
A look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives.
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Thursday - November 20, 2008
» Actionable Analysis
How Blogs Drive More Sales Than Social Media Sites
Written by Heidi Cohen
Blogs can be highly effective and cost-efficient in driving sales, but they aren't a quick marketing fix.
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» Local and Mobile Search
Establishing Trust in Your Local Business
Written by Mary Bowling
Tips for your Web site that tells visitors you're a legitimate business that will be around well into the future.
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» Media Buying
Recession Marketing Is on the Rise
Written by Tessa Wegert
Major brands like Kellogg, Kmart, and Visa promote the economic value they can deliver to consumers.
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» Integrated Marketing
Search Improves All Marketing Aspects
Written by Augustine Fou
Search is much more than just an opportunity for marketers to push out another message.
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Friday - November 21, 2008
» What's The Buzz?
What's a Media Company?
Written by Rebecca Lieb
Media is no longer a simple buy/sell preposition. Agencies and media companies alike ignore this at their peril.
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» ROI Marketing
Are You Optimizing the Way Homer Simpson Diets?
Written by Bryan Eisenberg
Optimizing your site or campaign and keeping off the donuts both take work. A lack of commitment can keep you from getting the results you want.
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» Paid Search Strategies
SES Chicago: Speakers Speak Out
Written by Kevin Lee
What major changes do search engine marketers want to see from the PPC search engines next year?
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