Harry Gold
As founder and CEO of Overdrive, Harry Gold is the architect and conductor behind the company's ROI-driven programs. His primary mission is to create innovative marketing programs based on real-world success and to ensure the marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites him is the knowledge that Overdrive's collaborative environment has created a company of online media, SEM, and online behavioral experts who drive success for the clients and companies they serve. Overdrive serves a diverse base of B2B and B2C clients that demand a high level of accountability and ROI from their online programs and campaigns.
Harry started his career in 1995 when he founded online marketing firm Interactive Promotions, serving such clients as Microsoft, "The Financial Times," the Hard Rock Cafe, and the City of Boston. Since then, he has been at the forefront of online branding and channel creation, developing successful Web and search engine-based marketing programs for various agencies and Fortune 500 companies.
Harry is a frequent lecturer on SEM and online media for The New England Direct Marketing Association; Ad Club; the University of Massachusetts, Boston; Harvard University; and Boston University.
Recent articles by Harry Gold
Seven Ways to Advertise on Facebook - A media planner's guide to paid advertising opportunities on the social media network. Aug 19, 2008
How to Optimize an Ad Campaign on the Fly - Tips for making real-time decisions -- and getting personal with your campaign and its team. Aug 5, 2008
Seven Google Tools to Manage Media Campaigns - Features in Google's interface help with both online and offline marketing and advertising campaigns. Jul 22, 2008
Anatomy of a Great Online Media Plan - Beef up your online media plan presentation, and remind your clients why they hired you. Sixteen items to add to your presentation. Jul 8, 2008
Launching Multicultural Media Campaigns - Best practices for planning a multicultural campaign to reach emerging ethnic groups in the United States. Jun 24, 2008
A Primer on Social Media Marketing Components and Tactics - How profiles, channels, widgets, chicklets, crowdsourcing, and more can fit into your marketing plan. Jun 10, 2008
How a Social Media Campaign Fits into a B2B Media Plan - The nuts and bolts of using social networking sites for targeting opportunities. May 27, 2008
Listen to Your Enemy - What you can learn from the other media agency. May 13, 2008
Tips for Marketing on the Social Web - Once you develop friends and fans, don't give them the cold shoulder. Apr 29, 2008
Questions to Ask Your Clients - Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 38 questions to begin with. Apr 15, 2008
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