Stefan Pollard
As senior strategic consultant, Stefan Pollard is responsible for guiding Responsys clients in developing e-mail marketing and lifecycle messaging strategies to increase clients' ROI. Most recently, Stefan led the e-mail consulting program for Lyris clients, frequently speaking at industry events on best practices. Prior to that, he managed the audit process and consulted with clients to improve their e-mail delivery challenges for Habeas. As an e-mail marketer, he spent several years building and executing acquisition and retention campaigns at E-Loan and Cybergold.com.
Recent articles by Stefan Pollard
Ten Resolutions to Make 2009 a Better E-mail Year
Any of these resolutions will help you get your e-mail efforts back on track in the coming year. Dec 31, 2008
Six Steps to Easier E-mail
You're never too old to learn something from Mom, even if the wisdom comes from someone else's mom. Dec 17, 2008
Address-Book Additions Boost Inbox Arrivals
Five steps to coax e-mail subscribers to add your e-mail address to their contact list. Dec 3, 2008
Desperation Marketing Courts E-mail Hell
Why e-mail marketing managers should not send e-mail to the living dead, plus other bad practices to avoid. Nov 19, 2008
Personalized Subject Lines: Beneficial or Bad?
Tips for [YOUR NAME GOES HERE] to personalize e-mail marketing messages. Nov 5, 2008
Who Are Your Complainers?
Follow this two-step procedure to pinpoint the source of e-mail complaints. Oct 22, 2008
Keep the Heat Off That New IP Address
How to avoid the spam police when moving to a new e-mail service provider or IP address. Oct 8, 2008
The Right Way to Trim Inactives
Tips for developing a well-defined system to remove inactive subscribers. Sep 24, 2008
The Best E-mail Frequency? It Doesn't Exist
How often should you e-mail your list? Sep 10, 2008
Five Tips for Building Better Segments
When it comes to your house list, one size does not fit all. Aug 27, 2008
Subscribe to Newsletters Subscribe to RSS Feeds 
