Karen Gedney

Karen Gedney is an award-winning creative director and copywriter. She has a successful track record of achieving high e-mail response rates for Fortune 1000 companies and leading organizations. She also conducts corporate training and business coaching. Her Web site is karengedney.com. She lives in Brooklyn with her husband and two very active young boys.

Recent articles by Karen Gedney

Buff Enough for a Tough Economy? Ten E-mail Exercises - In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages. Aug 20, 2008

Who Says People Don't Respond to Long E-mail Copy? - Testing with some clients turned up an intriguing trend. Learn more. Aug 6, 2008

Are You Leaving Money on the Table? - An amazing vacation to Iceland underscores how businesses could more effectively use e-mail marketing. Jul 23, 2008

Green Up Your E-mail - Three ways to make e-mail more environmentally friendly. Jul 9, 2008

Eight Techniques for Increasing Webinar Registrations - How can you get the average business person to dedicate an hour of her busy workday to sit through your Webinar? Jun 25, 2008

Five Questions to Ask During Your Mid-Year E-mail Review - Are you enhancing landing page performance, evaluating the right metrics, and taking other measures to increase sales? Jun 11, 2008

Tips for Improving E-mail Marketing Performance - How to manage the e-mail publishing empire in your company. May 28, 2008

Profitable B2B E-mail Ideas From the Nonprofit World - How to freshen up your e-mails and improve response rates. May 14, 2008

Executive Survey Invitations: How to Get C-Levels to Respond - Best practices for conducting executive-level online surveys. Apr 30, 2008

51 Seconds to E-Newsletter Success - Tips for engaging a reader -- in 51 seconds or less. Apr 16, 2008

More articles by Karen Gedney ...